Job Title: Product Lead
Location: - (Guelph, Ontario, Central Canada, Canada)
Company: Syngenta
Job Type: Full Time
Minimum Years Experience Required: N/A
Salary: Commensurate with experience
Role Purpose:
Develop
strategies and provide leadership to maximize the lifetime
profitability of products from test tube to exit, while ensuring Canada
business receives strong brands that are well-designed, properly
positioned and efficiently supplied for incorporation into customer
offers.
Key Responsibilities:
Lead the development of product strategies, from acquisition and development, through post patent and exit
Direct and approve product developments, including new AI’s,
formulation, packaging and label enhancements to ensure maximum impact
in the marketplace
Manage contribution of products and product
lines by driving maximum revenue, allocating fixed resources and
managing product cost
Establish brand pricing strategy including net price, and manage territory pricing consistency
Deliver strong brand awareness and positioning by collaborating with
the Marketing Communications team on brand advertising/promotion and
ensuring brand consistency across solutions
Responsible for third-party AI’s or brands in the portfolio, ensuring consistency with the brand strategy
Work closely with Business Development to develop, implement and manage post patent strategies
Manage product supply levels
Develop short & long term marketing plans and product forecasts (sales, volumes & profit contribution)
Contribute to Global and Regional product strategy development as a member of the product leadership team
Qualifications:
B.S. degree in Agriculture, Marketing, Business Administration or related discipline
5+ years previous Marketing and/or Sales experience in the crop protection industry
Excellent interpersonal skills and ability to effectively interact across functional groups to achieve desired results
Keen understanding of agriculture, marketplace dynamics and customer needs
Knowledge of marketing principles - positioning, market & financial analysis, communications
Broad knowledge of product development process, regulatory requirements, production & supply
Demonstrated abilities in strategic analysis and decision making
Strong project management skills; ability to manage multiple tasks
Exceptional oral and written communication and listening skills
Knowledge of brand strategy development and implementation
Note
regarding location: Guelph or Calgary area preferred. Other locations
may be considered based on experience and qualifications.
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