Job title: Senior Consultant, Database Marketing (7 month contract)
Company: CIBC
Employee Type: Contractor
Industry: Other Great Industries
Job Type: Marketing Consultant
Required Education: 4 Year Degree
Reference ID: 13011478
Location: Toronto, Ontario
Deadline: 15/7/2013
Job Description
CIBC is a leading Canadian-based global financial institution. Through our three major businesses – Retail and Business Banking, Wealth Management and Wholesale Banking – we provide a full range of financial products and services to 11 million individual, small business, commercial, corporate and institutional clients in Canada and around the world. We invest in our businesses, our clients, our people and our communities to deliver consistent and sustainable earnings to our shareholders. To learn more about CIBC’s Lines of Business, please visit our website.
CIBC focuses on what matters to our employees – access to career and development opportunities, safe and healthy workplaces, effective training, and positive work-life balance – so that employees are able to perform at their best, contribute to their communities and focus on cultivating deeper relationships with our clients.
Every year, CIBC is recognized for its business success, community commitment and employee initiatives. We are proud of this success and are committed to creating an inclusive workplace and an environment where all employees can excel.
Job Overview
As a Senior Consultant, Database Marketing, you will join CIBC’s Marketing Solutions & Client Offer department to provide highly specialized advice and consultation to clients, typically of a high-level tactical nature, within the area of database marketing and data-driven communications.
Job Requirements
– Using customer relationship management (CRM) techniques, the individual will design direct marketing programs to increase customer profitability and long term loyalty by cross marketing various bank products and services to customers with a high propensity to buy those products.
– Leverage client information contained in the data warehouse to analyze client information and banking behaviour to preparing pre-campaign analysis for the purpose of creating client offers and campaign strategies,
– Examine previous campaign designs and results to improve program effectiveness.
– Search for new opportunities to create effective campaigns and to meet customer needs.
– Work closely with the customer modeling group, the post analysis group as well as the Campaign Delivery Group to deliver customized one-to-one marketing programs through multiple channels including direct mail, branch, telephone, and internet
– Participate in or lead projects to improve campaign effectiveness
– Independently works with the line of business to develop and execute profitable 1:1 marketing communication strategies to increase client value, increase client consolidation and enhance the client relationship / experience. Ensure that messages are delivered to the right clients, at the right time, with the right offer.
– Provide guidance, technical & consultative support specific to client areas by providing input, analysis &/or perspective in the form of comments, recommendations, business cases, opinions & procedures, etc. in order to address and design effective one-to-one communications programs. Typically this requires research and analysis of complex conceptual and quantitative information.
– Prepares comprehensive pre-campaign economic analyses to ensure the most effective use of funding is employed. Also ensures that all recommended designs can be tracked and analyzed to prove or disprove the economics post-implementation.
– Ensures that the delivery of offers to clients is completed to specifications outlined in program designs to ensure the integrity and effectiveness of the final offer to the CIBC consumer.
– Lead and manage projects to enhance, develop & customize programs, products & services to meet client needs, develop working models & associated implementation options. Participate and lead cross-functional projects.
– Monitor trends within the area of specialization & provide information in terms of how they may impact on business areas or client groups within CIBC.
Job Requirements
What We’re Looking For:
– Successful candidates must exhibit CIBC’s values of trust, team work, and accountability
– Must have Bachelors or equivalent degree in Computer Science
– Must have experience and knowledge in independent development and execution of data-driven targeted marketing programs from up-front campaign design to back-end fulfillment and measurement.
– Should have solid expertise and knowledge in Relationship Marketing planning and communication program design, including principles, practices, processes, procedures, products & services.
– Must have strong SAS skills to do analytics and develop lead programs
– Should understand the development and application of statistical modeling and client event detection. Experience in application of predictive models in a direct marketing environment.
– Must have experience with direct marketing program execution including planning, segmentation, test matrix design, list management, fulfillment, and tracking.
– Must have direct/database marketing background and a comfort level with technology.
– Should have ability to operate in a fast past dynamic organization where change is a constant.
– Should have experience in leveraging Client Information Warehouse information.
– Should have developed interpersonal and communication skills with the ability to translate complex conceptual and/or technical ideas/issues/solutions to non-technical clients.
– Should have excellent project management skills for managing complex campaigns and large scale projects.
– Should have ability to lead and influence others outside of direct control
– Should have ability to pro-actively identify, recommend and lead projects to improve campaign targeting or campaign processes
– Should have ability to understand, document and improve complex campaign processes
Other Information
– Normal office environment
How to apply:
Visit; http://www.careerbuilder.ca/JobSeeker/Jobs/JobDetails.aspx?job_did=J3H3QJ70RJFZNWF1FZ8&siteid=sep_can_wow_tor
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