Senior Marketing Manager- canadian job

Job title:Senior Marketing Manager
Organization:Manchu WOK (Canada) Inc.
Location:Canada-Ontario-Markham
Job ID #SMM-1248775
Job Type: Permanent, Full-Time
 Salary/Rate: Open
Positions : 1
Start Date: ASAP

Company Name:Manchu WOK (Canada) Inc.
Posting Date: 05-Jul-2013Job Category: Marketing/Advertising/PRJob Type: Permanent, Full-Time Salary/Rate: Open Number of Positions Open: 1Start Date of Employment: ASAP

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Company Information

We are one of North America's leading Operator/Franchisor in Chinese/Asian fast food. 

Based in Markham, we have over 140 locations in food courts as well as non-traditional sites such as airports, colleges, universities and military bases, etc. across Canada, the US, to Europe and Japan.  We are a progressive yet caring organization with 25 years of proven successes.

Job Description

The position calls for an innovative, solid marketing professional who is prepared to deliver tangible results. 


Travel:  up to 25% travel across US and Canada


Responsibilities:

- Lead a team in the Development, Planning, Execution and Management of result-oriented national or local marketing plans for Brand Building and Sales Growth

- Development and control of annual marketing calendar and budget

- Evaluate and monitor qualitatively and quantitatively the ongoing effectiveness of marketing plans

- Monitor and Analyze economic and market conditions, as well as competitive environment

- Management of all marketing initiatives including non-traditional venue and analysis of Return on Investment (ROI) on marketing initiatives and resources

- Liaising/supervise promotional partners, advertising agencies, research firms and other service providers/suppliers of all marketing initiatives

- Working with Operations and Purchasing on new product development including trend analysis, market testing, consumer surveys and system-wide rollout

- Working with Franchisees, Operations and agencies to ensure local marketing efforts are consistent with national plan

- Manage the marketing standards of all brands within the Group through the review and approval of external brand-related communications where appropriate (ads, brochures, signage, etc.)

- Consumer research



Qualifications:

- Education required: Bachelor’s degree in Marketing or related field

- Industry experience: 5 plus years of proven marketing performance in food-retail or related environment including local store marketing. Website, social networking, millennial-oriented marketing and QSR experience are pluses

- A good, strategic marketing mind. Demonstrated ability to identify opportunities and develop an executable plan with clear deliverables and quantifiable results

- Ability to work under tight deadlines and budgets.



All applications must be accompanied by salary expectations.

How to apply:
Email this job: Email Address:evangeline_ng@manchuwok.com